FIVE PAGE WEB
01.03.24 The New Year and a new approach to handling client websites (and their analytics) seems in order. In the past, I have (pretty much) tracked all websites I've built using Google Analytics. It was fairly easy going in the early years, but – especially with the advent of GA4 – this has become too tedious (even for me).
Throughout the past few months, I have slowly been removing GA accounts from websites that do not warrant having them. This has been primarily for non-curated or non-managed websites. For the websites that I do manage, there will be some major changes as well. I will be using Plausible as an alternative to GA4. While I have only begun the transition, I feel that it is a good move. It offers clients an environment that they can readily gain some information from and it does offer the essentials I use for SEO building in a more simple and easy-to-use format. It is pretty much a win-win.
Plausible is that it is not a free program. Client accounts for maintained websites will see an increase of $5/month once the app has been installed. The new billing will begin in early Summer 2025. If you do not have a website maintenance agreement with the webstudio – I can install Plausible for your viewing. Simply send word.
Another new addition to the toolkit this past year has been monitoring websites with Microsoft's Clarity. It is another handy SEO/Analytic utility, but (to be honest) I have not spent too much time exploring it. It does offer a very visual and insightful look at how people manage your website. The heat maps and session recordings can be insightful. Again, this has been added to most managed websites already. It is available for install on any website built at the webstudio. Clarity is free of charge.
You can learn more about any of these utilities by clicking on the logos on the top of the page. If you have any questions regarding analytics or how it may (or may not be implemented on your website) contact me directly .